I’m a bilingual Creative Director & Leader of multi-disciplinary creative teams
From my first ever job as a magician, to being a journalist and working with Holocaust survivors, to fixing a leaky camper van window with 5 packs of chewing gum – being unconventional landed me at some of the biggest brands and agencies in the world: From Zalando, over 72andsunny and adidas, to Google where I currently lead creative and strategy for Android.
In 13+ years in global advertising and sportswear/fashion I’ve crafted boundary-pushing visual, verbal and strategic brand visions, developed my leadership skills and directed award-winning work from brief to execution. My experience on brand- and agency side equipped me with solid skills in business, stakeholder relationships, cross-market collaboration and leading (external) agencies and partners. I’m known for my insatiable curiosity, a deep understanding of style culture, and the ability to see the big picture and solution where others don’t. Next to work I host dinners and events in AMS.
WHAT OTHERS SAY ABOUT ME
AWARDS
“Connie’s work ethic, her ideation, her articulation, her eye. All second to none. She pushed boundaries, elevated the output across the board. There are few out there with the complete package she possesses.” PAUL MANN, GLOBAL CREATIVE DIRECTOR ex-JD SPORTS, ex-adidas
“Connie is one of these rare gems you’ll only meet a few of in a lifetime. She’s a very strong Creative with impeccable writing skills. Her ideas are at a whole other level. She is a great leader and team player, and gives her projects that special shine they didn’t have before.”
ANNELIEN ORBIE, LEAD FILM PRODUCER adidas TBWA, ex-72ANDSUNNY
“Connie is proactive, entrepreneurial, with an amazing work ethic. She is always there to support when work needs to be done.” VIGFUS VIGFUSSON, CREATIVE OPS, HIGHSNOBIETY
ADC AWARDS/THE ONE CLUB 1x Bronze Film Craft (Writing)
THE ONE SHOW 1x Silver (Writing - Moving Image Craft)
CAPLES 1x Gold (Trad. Media), 1x Silver (Writing), 1x Bronze (Content)
CLIO 1x Silver (Film), 3x Bronze (Writing, Edit, Music), 2x Shortlist
EUROBEST 1x Bronze (Film Craft Script), 1x Shortlist
EPICA 1x Bronze (Film), 2x Shortlist
Webby Awards 2x Winner – Best Writing and Best Branded Short
D&AD Shortlist
ANDY AWARDS Shortlist
LOVIES Finalist Advertising, Video, Best Editing
CV:
Google January 2024 - now
Creative Director for Android during a brand-defining moment.
Setting and leading creative direction for the brand in the DACH market,
with focus on establishing the brand in culture and with Gen Z.
Leading and directing external agency partners,
collaborating with executive stakeholders and cross-functional teams.
Tom Tailor Hamburg June 2023 - Jan 2024
Global Creative Director across all creative marketing output of the brand.
Setting the tone for brand vision, campaigns and TOV.
adidas / Studio A June 2021 - May 2023
Associate Creative Director STYLE & Originals on Digital Campaigns, leading a team of 5-9 Creatives
+ Business Owner “Butter Vintage” 2015-Dec 2022 – Seven years of success
with my vintage fashion online business.
72andsunny Amsterdam Jan 2018 - May 2021
(Sr.) Creative – Brands: Coca-Cola, Sprite, Coca-Cola Energy, LikeMeat, Google, eBay
Zalando Creative Studio Berlin 2015-2018
Creative – Global Brand Campaigns, Experiential Creative, Brand Collab Campaigns (OYSHO, Viktor&Rolf)
Outfittery Berlin 2013-2015
Creative – Brand Campaigns, Social Media Campaigns, PR, Brand Storytelling, Brand Magazine
Freelance Journalist Berlin 2011-2013 – Der Tagesspiegel and others
Los Angeles Museum of the Holocaust 2013 – Charitable Work, Historical Narrative Consultant, Archival Work, Survivor Work
berlinomat Platform for Berlin Design 2010-2012 – Brand and store creative, design development and all-around Creative Consultant
B.A. of Arts from Freie Universität Berlin (Excellence University) in History and Publishing-& Communications Sciences
Pre-Diploma from AMD Academy of Fashion & Design in Fashion Journalism and Media Communications
I speak many languages:
German (native) / English (C2) / Dutch (B1) / French (B1) / Spanish (A2) / Japanese (A1)