From the successful collaboration with Gucci to a limited drop of adicolor – the 70s dictated a lot of what was done at adidas. And we were tasked to bring it to life. We took inspiration from neighborhood living in the 70s. Colourful characters living together, sharing a space, and a cup of tea.
The campaign was part of elevating and sharpening the tone of adidas Originals in the digital space. I creatively directed the project from strategy to execution.