In 2023, I was brought on at TOM TAILOR to lead the creative department in the creation of global campaign concepts, and give the brand a fresh direction that would shift the brand’s perception with younger audiences.
A few months into my role, the brand’s leadership decided to abandon this goal and pursue a different direction, that didn’t align with my creative approach and beliefs, so I decided to move on.
The work was strategic and provided creative- and brand direction for 2024/25 I will share here what will be released once/if I can.
