Not too bad having a former journalist in your creative agency.
Back then, Zalando was a destination ecom site, with little to no reason to visit for inspiration. Editorial content by brands had a big moment then, so we made a case for Zalando to get in on the success of story-led revenue – rethinking and redefining the content experience on site.
We created the groundwork, pilot, strategy and modular toolbox for a Europe-wide Zalando content experience, to bring to life daily by the Editorial team of Zalando. Fun fact: this experience is still alive and now led by cultural pioneers Highsnobiety.