Life isn’t always great, but nothing great happens without the lows. There’s no sweet without sour, and that’s what makes life even greater.
Sweet and sour taste – that’s exactly what Sprite stands for, too. So we embraced the notion of the two sides of life and made it their new brand platform for 2021.
And we launched it together with influencers who know a thing or two about the sweet and sour of life: Rapper Che Lingo, Orgasm Activist Venus O’Hara, Dutch-Moroccan Style Blogger Meryem and her mom, and Drag Queen Aria Addams.
Agency: 72andsunny Amsterdam
Creatives: Constanze Bilogan/Jorge Brandao & Pauline Säll
CDs: Emiliano Trierveiler & Laura Visco
Producer: Eline Bakker
Strategy: Bruno Steffen