We launched the Pixel phone for Google Germany. Their first launch in a long time.
When it comes to the Pixel, we realised it’s a really down-to-earth, no fuss phone – kinda very different from all the glossy, aspirational smartphone ads out there. So we decided to go for playful, fun and human films to launch the phone completely different from anyone else in the category.
Shot remotely in Hamburg.
Creative Team: Constanze Bilogan & Josh Harris
Creative Director: Kyla Elliott
Agency: 72andsunny
Agency Producer: Annelien Orbie
Director: Daniel Lundh
Production Company: Simon&Paul
Although these films were shot remotely, having a puppy on set is as good as it gets.