Sleepwear everywhere. We think the days when you wear PJs only at home are over. That’s why we made a film about it for OYSHO, lingerie brand from fashion giant Inditex.
Cosy Everywhere.
Creative Team: Constanze Bilogan / Arlen Schäl
Director: Wendy McColm
Creative Director: Nadine Nedreboe
DOP: Fridolin Schöpper
Shot on location in Cape Town, South Africa
... in the shop and on owned Social Media Channels.
The main campaign placement gets seen by millions of people every day. Behind was a sales focussed microsite – in German only:
... that the brand decided to a follow-up second season, Cosy 2.0