NUGGETWEAR, NOW A THING.
Plant-based meat has come a long way: it clearly isn’t your father’s block of tofu anymore. That’s why we think the category needs fun and fresh work: Inspired by streetwear, hype fashion drops and uncontrollable munchies, we created the first ever utility vest with insulated snack pocket for 1.5hrs of warm nuggets on the go: The Nugget Pocket.
It's "warm couture" – a garment to build awareness for their plant-based nuggets in Germany and in the United States. Made from organic cotton, tencel and upcycled delivery bags, this vest is as good as the nuggets inside – So good it’s good.
Click below for the film:
Agency: 72andsunny Amsterdam
Director: Arthur Couvat
Creatives: Constanze Bilogan & Matt Purcell/Sarah Hardcastle
Creative Directors: Gregg Clampffer & Benny Everitt
Producer: Luke Judlin
Music: Rey Andrade & Carlos Ortiz
Sound: Stainless Sound Amsterdam
Click on the nuggets for one of our short formats for social:
And here is me on 16mm wearing the Nugget Pocket