Have you ever made a :10sec TV ad from ONE still image? I did.
Why, you ask? For our client LikeMeat we had gotten Rammstein’s Till Lindemann to eat a vegan burger on camera, in an Andy Warhol-esque online stunt. The response was incredible, so LikeMeat wanted to quickly show up on TV to ride that wave. The only curveball: we had to use a still from the online film and create a TV ad from it.
So we made this fun little number:
Agency: 72andsunny Amsterdam
Creatives: Constanze Bilogan & Matt Purcell
Creative Directors: Gregg Clampffer & Benny Everitt
Producer: Luke Judlin
Music/Sound: Massive Music & Stainless Sound Amsterdam
The still we used came from this stunt we had made for LikeMeat in light of Veganuary: We had Till Lindemann eat a plant-based burger on camera, just like Andy Warhol did many years before him:
And finally, what was meant to be a Friday evening joke, ended up running on LikeMeat’s socials: the “long form” version of our :10sec TVC that I made together with our sound master and producer: